The term negative space in the world of design is referred to the background or the spaces between the elements of the design that help the viewer to see and understand the logo or design. The negative space is often used creatively to make a logo legibly interactive. A negative space logo design is created when […]

Who has time to chop vegetables these days, so people are giving rest to the knives and started picking up frozen food which is healthy, hygienic, and easy to carry? Frozen Food in Trend Frozen food is in trend these days. It is easy to make and contain all the essential nutrients in it just […]

Wine is one of the earliest known alcoholic beverages tracing back to 6000 B.C. Its intoxicating effects have influenced so many ancient civilizations – China, Greece, Rome, Egypt. Spread of wine culture spread westwards with France and Italy becoming citadels of wine connoisseurs. Most of the wines are made from European variety of grapes like […]

There is a variety of chips for New Zealanders to choose from. In New Zealand more informative and attractive chips packaging makes it easy for consumers to choose your brand over others. In terms of packaging, every brand wants to be a winning brand and for that matter one has to think differently and design […]

Honey has been in existence since time immemorial and researchers have discovered that it has natural antibacterial and therapeutic properties. Quality of honey depends on when and how it has been harvested. No doubt, honey produced in New Zealand is 100% pure in quality due to strict quality control and fresh natural environment. Consumers can […]

Economic cost saving is the mantra of all companies whether big or small. Every company will penny pinch as much as they can. In this money saving spree , companies tend to undercut on marketing collaterals like brochures, flyers, business cards , presentation folders. But marketing collaterals are not just a marketing device but also […]

Advertising rules the business world like never before. As it is said- if you have something to sell, climb the tree and yell like hell. This has become a multi faceted industry not just confined to print media and bill board adverting but also digital platform through social media and online adverting. If you are […]

Kiwi businesses both corporate and private want to brand themselves with ethnic New Zealand identity. New Zealand brand identity builds respect and an assurance of quality and reliability in global market. Maori art has a unique flavour which makes it most suitable and popular symbolism to be used in logo and brand development of New […]

Jams are an all time breakfast favorite for most people with a sweet tooth. The juicy sweetness of jam can tickle many tongues. Most jam companies want to cash in on this sweet appeal of the jams to market and promote their product. There is stiff competition among the jam manufacturing companies as they battle […]

There are some people live to eat. For them, food is the ultimate pleasure. Food is a billion dollar business sector which caters from simple street food to highly expensive five star gourmet spread. It is no wonder that food industry is an intricately planned industry with inputs in food preparations, secret recipes, interior decorations, […]

Koru is a popular logo design icon used by new business companies to enhance their brand identity. Many graphic and logo design companies get a frequent request by NZ businesses to include the koru icon as part of their logos. Integrating koru design in the logo is sure-fire technique to build kiwi identity. The koru […]

Birds are spectacular creatures. Although they are small, they depict agility and grace in its truest forms. They have the tendency to exhibit freedom and display a variety of expressions and colors. The national bird of New Zealand is the kiwi, which is largely being used by businesses in their logo designs. The reason why […]

Most of the NZ owned companies like to display the 100% Kiwi Icon on their website or products. It gives them a feeling of pride and honour. LDNZ Ltd has designed two unique versions of the 100% kiwi icon so that there can be variations to this icons. These icons can be used to emphasize […]

Logo Design are an introduction to any organization. It is a representative of the personality of the company. New Zealand is a land of the cloud ,mountains and sea with most scenic views in the world. Every city has a character of its own along with a logo which has been created and developed in […]