70 Negative space logos for kiwi designers Inspiration

The term negative space in the world of design is referred to the background or the spaces between the elements of the design that help the viewer to see and understand the logo or design. The negative space is often used creatively to make a logo legibly interactive. A negative space logo design is created when the logo and its background space together or independently create a powerful image for viewers to connect with the brand. With the intelligent utilization of the background space, some designers play a small trick or place a hidden message for viewers.

Negative space logos have a glorious history and we list below some classic techniques and 70 creative negative space logos:-

i.) The hidden image between letters: Many brand logos may appear to be very simple as only the brand name is written with typography. However, a closer look of such logos may convey a deeper or hidden message. For the logo of FedEx utilizes the space between the letters ‘E’ and ‘X’ to form an arrow to symbolize company’s forward movement.

ii.) Make a cut-out: The negative space appears to be a cut-out within the logo. For the logo of Pittsburgh is an image of a tree and the bark, as well as the roots of the tree, appear to be cut-outs of animals and fishes.

iii.) Put words in the image or image in the words: This classic technique is often used by designers.  Beats by Dre uses letter ‘b’ in an orange circle and collectively it appears to be a side view of a head with headphones on. Logo of Unilever is made up of small images of all the products they offer.

iv.) Logo with product’s image: If the brand happens to offer just one product, its image can be creatively used.