Why Brand Identity Design important for Kiwi Business

DESIGN IS NOT A DESTINATION IT IS A JOURNEY!

If you are planning to start a new business in New-Zealand or expanding or revamping the existing brand image.

You might have the best team, processes and services, but if your branding is not representing your Kiwi business value proposition, authority and expertise, you might struggle to get attention.

Branding is the most powerful marketing weapon available for New Zealand business to market and create space in the minds of national and international customers.

What is Brand Identity? Why Brand Identity Design famous for Kiwi Business

Your brand identity will consist of your business name, logo, your messaging, language, colour and tone of voice, website and shapes and graphics. To select these elements correctly, you should understand your brand culture, your mantra, target audience and its value proposition.

ELEMENTS OF BRAND IDENTITY

1.Brand Name

From the marketing and branding perspective, a brand name is a phrase or word which personifies all information, data and knowledge your target customer is having about your company and its products.

The features of the right brand name are:
Should be easy to pronounce and memorable
Relevant to a specific industry or a need of the brand’s target audience
Relates to customer expectations and evokes strong positive associations

Example– Google, Apple, Fonterra,

2.Logo

It should be the right combination of text and imagery, and this is dependent based on the type of industry you belong to.

In our country, we value its rice nature and heritage hence logo, which represents its value proposition. Such as nature, environment, the kiwi bird, ferns, mauri culture, koru many such symbols which we are strongly known for should represent through our brand story of logo designing.

Kiwis prefer elegant and subtle colours, which are earthy and natural.
Preferred colours : Black, Blues, Greens, Browns etc

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Also Read: Creative Dairy Packaging Design For Inspiration 2020

3.Business Cards

Your business card is a prestigious brand asset. Business cards are a productive way to keep in touch with your customers. They are often your prospect’s first experience and the first impression of your brand, especially at corporate events and meetings it makes a lasting impression with our premium business card design.

Source: schoolbrandingmatters.co.nz/portfolio/logos/

Source: freelancer.com/contest/Design-some-Business-Cards-with-a-New-Zealand-native-theme-136652-byentry-4525060

Source: schoolbrandingmatters.co.nz/2020/01/15/te-matauru-primary-new-school-build-branding-nz/

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4.Brand Message

New Zealand brands are genuine, and they position themselves as diverse, cultural and inclusive in their marketing, and how real brand purpose needs to be driven from the inside out.

Sustainability, nature, wellness, the culture of diversity are the aspects through which brand messaging is define.

5.Packaging design

The packaging design should be shelf appeal that stands out and helps you to build brand value, cultivate customer loyalty and strengthen sales.

The unique designs raise curiosity and inspire interest in the products. Maori themes relate to nature and earth. Such branding represents New Zealand and its seal of quality.

 

 

 

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6.Brand Colour

Each colour has emotions such as blue expressing calm and red and yellow expressing passion and energy.

A blue conveys tranquillity, while a darker shade of blue often conveys trust, an effect that many banks use in their colour schemes.
Earthy and nature-related colours represent sustainability and eco-friendly packaging.

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7.Social Media Marketing

It’s the critical piece to bringing together Print and digital components to your strategy, so make sure that whatever you come up with keeps that unity that we keep talking about.

A single click builds a canvas suited for a social media channels for other platforms; dimension pre-sets for social media posts, social media ads, blog images, and display ads.

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8.Brand Website

A branded website develops your company an excellent foundation for an online platform, which you can communicate everything you do and stand for. It is the place where you can tell your story and engage your customers

 

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Brand Identity Design important for Kiwi Business

1.Renewed Pride in Being Kiwi

We have a strong sense of kiwi pride and confidence where the term kiwi comes with a new understanding of our place in the world, which is felt particularly in younger and aspirational groups. Our brand identity should be a reflection of below aspects:

Connection to nature
Humour
Outward world view
Belief in social equivalence
Individuality and self-determination

2.Strong brand awareness

Ensure your brand identity is telling the brand story and hence connecting emotionally with your audience. Brand identity package makes sure that your brand is at the priority of all your marketing materials, and increase brand awareness. More the places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.

3.Helps to gain competitive advantage

Creative brand identity will differentiate your business from the competition and helps in positioning your brand. Developing a professional and innovative brand identity design can help you to stand out to potential customers in your market.

4.Enhances Brand Loyalty

A brand identity can help to build strong customer loyalty and trust in a brand, as it ensures customers to make a connection between a product and the company.

5.Personality

It is the visual representation of the brand values and character. Identity design sets the tone of your brand, and it can be used to evoke specific emotions and feelings in your audience.

DIGITAL PRINTING

It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.

Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates.

It is friendly to companies who have small volume production with high added value. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression.

Full-colour and various design are possible with full-colour and gradation print without the limitation of colours.

Digital printing also leads to personalisation and custom printing where full colour print is done in one process without using plates with high speed

If you are planning to design your brand identities connect us today we will help you to stand out in market.