5 Sacred Points for NZ Business Branding

New Zealand is a very new country with a just 500-600-year-old history. The first settlers were Maoris who migrated from the Pacific Islands. Later came the Europeans about 200 years ago. In the last 25-30 years, Asians have migrated to New Zealand. This has resulted in New Zealand becoming a melting pot of different cultures and ethnicities. A new dynamic identity of a Kiwi or New Zealander has developed, which is almost a transnational embellished with Maori art and culture.

New Zealand is an advanced marketing economy with many business enterprises trying for a global reach to promote their products and services. Some of the renowned areas of industry knowledge for quality and high level of skills are agricultural products like dairy and meat, Software services, movie and animation, tourism and health and wellness.

Kiwi Business Branding

With business comes branding, which is an essential ingredient for the success of any business. Branding for New Zealand companies has a different premise from global branding. NZ business branding influenced by its 400 years of vigorous, spirited history with many influences from different cultures. Isolation of NZ has resulted in a code of conduct not just in politics and day to day affairs but also in trade and business.

There are 5  Sacred Touchstones which reflected in the branding of New Zealand business world

·        Clarity – Every companies and business has transparency in its motives, working and processes. There is no hanky panky. We are what you see  There is no hidden agenda.

·        Honesty – A significant aspect of NZ business where all dealings are fair, legal and above board

·        Quality – Highest and Best Quality standards are maintained

·        Responsibility – Responsible business practices aim at  keeping human and environment safe and preserved

·        Sincerity – Loyalty for customers and clients to give the best product and services

The NZ business aims to give the ultimate quality in every form – product or services. The name of Made in New Zealand is in itself a powerful brand which is accepted unquestioned the world over.  Adding a personal brand touch to the Made in New Zealand tag can establish the identity of a brand into high echelons of  calibre and status

Building a brand identity should not be taken lightly. Branding is a task which involves research, planning and meticulously thought out strategies

SWOT Analysis is a useful technique for mapping the strengths and loopholes of your business in the face of your competition. This process will also help you to list out the business opportunities and pitfalls. New Zealand brands have to be tailored to satisfy and cater to the individual and unique needs of prospective customers.  Brand Image inculcating Maori or Pacific Island pattern and motifs or taking cues from NZ natural beauty which ranges from marine to land or just simple professional, clear cut artwork can bring branding of NZ companies and business to the forefront of the arena of global markets.