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Advertisements Design Tips

PRINT DESIGN TIPS 1 : How does print advertising design differ from Web advertising design? How can you design small print ads that get noticed?

“Good advertising” is certainly a subjective term. Different layouts, font styles, images and copywriting styles appeal to different audiences.Ads work on a variety of different -signage, meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge. Don’t try to cram everything into your advertising. Select one point, product or offer in your ad and build the copy and design elements around it. Ads that try to be all things to all people usually fail to reach anyone. The catalog industry believes that there’s a 40-40-20 mix in creating a successful ad design-: 40% is offering the right product, 40% is dependent on the right list, and 20% is creative. Translate the list to media placement, and this formula will help you in putting together your ads.

PRINT DESIGN TIPS 2 : Advertising is about selling. The point of your ad is to generate interest in your product or service.

You are not trying to win awards, be the next Matisse, or conquer the ad world. Don’t get me wrong—advertising can be visually stunning as well as effective, but don’t get so caught up in the minutiae that you forget that the point is to sell.Speak clearly and concisely in your copy.Avoid buzzwords, clichés and puns. Speak to one person, not the masses—make your ads feel personal to your intended readership

PRINT DESIGN TIPS 3 : Advertising is about selling. The point of your ad is to generate interest in your product or service.

You are not trying to win awards, be the next Matisse, or conquer the ad world. Don’t get me wrong—advertising can be visually stunning as well as effective, but don’t get so caught up in the minutiae that you forget that the point is to sell.Speak clearly and concisely in your copy.Avoid buzzwords, clichés and puns. Speak to one person, not the masses—make your ads feel personal to your intended readership

PRINT DESIGN TIPS 4 : Your product or service will not appeal to everyone and neither will your ads. In order to get the most success out of your ads, you must make them appeal to the people who are most likely to use your product (your target market.)Learn more about your target market and find out:

  • basic demographics (age, sex, income, interests, marital status, employment, and hobbies)
  • shopping behavior patterns (are they impulse buyers or do they put a lot of thought into major purchases, how tight are they with their money)
  • how do they feel about your brand or product?
  • how do they behave?
  • what are their needs, desires, and fears?

PRINT DESIGN TIPS 5 : The most effective ads will focus on just one benefit per ad.In order to relate your product to your target market, you should find out:

  • What they want your product to do
  • How they are going to use your product
  • How much they are willing to pay for your product
  • What kind of emotions can you use to catch the attention of your target audience and relate it to your product? Then make your ads reveal these needs / benefits.

PRINT DESIGN TIPS 6 : Your menu is your primary means of representation: It says exactly who you are and what you hope to convey personality-wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it. In addition, it must convey your restaurant’s brand in a manner that makes diners excited to be there, want to come back and recommend it to family and friends.

PRINT DESIGN TIPS 7 : Keep in mind that the message will vary depending on types of media. However, it is a good idea to keep the creative as similar as possible so you can start to build product recognition. When designing ads, be sure your ads answer the following questions: Why should your target market buy your product? What's in it for your target market? Why are you better than your competition?

PRINT DESIGN TIPS 8 : When designing a print ad, don’t forget the main purpose of the ad—to sell! You have to give the reader a clear path to take. This can be as simple as remembering to place a phone number in a prominent place in the ad. Or it can be more detailed and can include such elements as coupons, special offers, or a web address. This should be both the starting and ending point of your print ad design. Know before you start what your objective is, and end by critically examining your ad to make sure that it meets that goal.

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