Advertising will fail unless target clientele is aware of the campaign and the company information. Advertisers must design and plan the campaign to generate interest in the company and its products. This is the best way to create an effective advertising campaign.
The purpose of advertisment is to generate interest in the company’s product or service. The advertising must create a brand image for the company along with conveying vital information about the company. Magazine and print ad design must be stunning and interesting to attract attention. Use of color combinations, professional photographs, catchy slogan play a vital role in building the company image.This helps to create a personality style which prospective clients will remember and promote amongst friends and relations.
A campaign for Exquisite Events which promoted Bridal wear.This was a promotion for the Bridal show which was advertised amongst a target of would be brides, boutique owners and rich sophisticated society ladies. The design of advertisement was similar in both magazine ad and postcard campaigns. The use of feminine colors and elegant models in ethnic wear attracted the attention of prospective customers.