E-mail / Newsletter design

New Zealand

E-mail / Newsletter design Tips : The first thing in a Html newsletter should be a descriptive title, followed by an easy to use, hopefully hyperlinked table of contents. Make sure that the links are either clearly external (will launch a browser), or that they lead to anchors in the newsletter. Use the former if the newsletter doesn't actually contain the articles, and the latter if the newsletter does contain articles.

Make sure that if the newsletter contains a bunch of abstracts of longer articles found elsewhere that the summaries are written by humans rather than generated by a computer (à la search engine summary report) or just appropriated from the first paragraph or sentence of the article. The summary should be as meaningful as possible


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