E-mail / Newsletter design

New Zealand

E-mail / Newsletter design Tips : HTML newsletters are more effective than plain text newsletters, and than paper newsletters. The interactivity afforded by hypertext is invaluable and lets newsletter authors trim their works and make them scannable. Here are some things to do in HTML newsletters:

• keep writing simple and to-the-point
• use links extensively
• use short human-generated summaries and tables of contents
• use bulleted lists
• use hierarchical elements
• Keep writing simple and to-the-point

More newsletter design tips >>