- An online newsletter of any kind is most likely going to be viewed on a computer screen. That means poor quality, and little space. Users don't want to strain their eyes, nor their brains, so they need to be able to scan newsletters and pick up on the important stuff right away.
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E-mail / Newsletter design
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E-mail / Newsletter design Tips : Unrelated, or out-of-context, links have no place in Html newsletter. I frequently receive email newsletters that have line after line of links, trying to expose me to everything under the sun. Users have no need for that: a newsletter is not an internet portal. Newsletter authors are better off inserting a context-sensitive link and gently guiding users to a website that incrementally exposes the reader to more and more relevant information.
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