BROCHURE DESIGN TIPS- A Brochure's Design Must be Exciting and Convincing. Brochures are effective communication and promotional tools. When a brochure is intended to be a direct sales generator, it must be exciting and convincing. Brochure designs for direct mail business must also utilize white space around text and images sufficiently. Small ticket items are being sold to excite customers, not to hammer them with vast information about a certain product or service.
A twin fold brochure for a promoting a women’s magazine for fashion and designer clothes. The stylish model on the cover can promote the magazine as a fashion icon.