BROCHURE DESIGN TIPS- You want your brochure to sound and look professional. You can accomplish this without using "stiff phrasing" or a formal tone. To most readers, "professional" is just plain boring. Pick your best customer and pretend you are speaking only to him/her. Your brochure shouldn't be a textbook, it should be a conversation between friends.
TV Worth Watching is a brochure listing TV programs for Discovery Channel. The deep blue color of the cover is signature colors of Discovery Channel. The cover is very simple and elegant with a landscape image which creates an impressive style to the brochure with a feel of adventure. The landscape image on the cover page also gives feel of a TV screen.