BOX COVER DESIGN TIPS 1 : How many hundreds or even thousands of dollars have you heard and seen people losing in their business because they were not Professional from the word go ! Specially in today’s glamour-struck world of glitzy presentations, You just have to be A-1 in your product presentation. Everyone knows that if you have the right product at the right price and present it to right customers, all wrapped in a great looking package, Bingo! Your profits could skyrocket by as much as 200%.
BOX COVER DESIGN TIPS 2 : Packaging and package labelling have several objectives:
BOX COVER DESIGN TIPS 3 : Folding cartons deliver the brand to the consumer – in so doing they reflect the marketing strategy and the brand attributes.Cartons facilitate the marketing of the product at every stage of the packaging chain. They communicate brand values, they promote and advertise. A graphical image can create an expectation about the product in the mind of the consumer.An important aspect of branding and marketing is product positioning. What sort of product is it and where does it stand in the market alongside competing products?The carton can reflect the answers to these questions in its graphical and structural design, choice of cartonboard and surface finish for example “hygiene” can be suggested by having a white reverse side for pharmaceutical, toiletry and healthcare products. Marketing seeks product differentiation and this can be provided by imaginative design.
BOX COVER DESIGN TIPS 4 : Good packaging acts as the company’s silent salesman, even keeping the company’s name in the users mind for when they buy again; and quality packaging leaves a feeling of quality products in the eyes and minds of the people seeing it. Good packaging can go a very long way to making a very average product very successful; but this jealously guarded secret is not going to be given up very easily by the big companies. Up until now the cost of adding this feature to any product has always been a hindrance to the smaller start-ups; and the main factor that has always protected this area for big business.
BOX COVER DESIGN TIPS 5 : The art of designing Victorian Christmas cards led to development of artistic gift wraps. Victorian Christmas papers were intricately printed and ornamented with lace and ribbon. Decorated boxes, loose bags, and coronets bore cutout illustrations of Father Christmas, robins, angels, holly boughs and other seasonal decorations. Often, the gift-wrapping papers matched cards in design, and the association of the two has carried through to today. Developments in printing presses allowed endless sheets of wrapping paper to be printed with consistent quality. The flexography process patented in England in 1890 combined very fluid inks with rubber plates wrapped around the print cylinder to make a printing process ideally suited to coarse or stiff papers that were durable enough for wrapping. The rotary system prints exceptional lengths of printed paper that are rolled on cardboard rolls or cut into smaller sheets.