Box Cover design New Zealand

TIPS FOR DESIGNING BOXCOVER : Folding cartons deliver the brand to the consumer – in so doing they reflect the marketing strategy and the brand attributes.Cartons facilitate the marketing of the product at every stage of the packaging chain. They communicate brand values, they promote and advertise. A graphical image can create an expectation about the product in the mind of the consumer.An important aspect of branding and marketing is product positioning. What sort of product is it and where does it stand in the market alongside competing products?The carton can reflect the answers to these questions in its graphical and structural design, choice of cartonboard and surface finish for example “hygiene” can be suggested by having a white reverse side for pharmaceutical, toiletry and healthcare products. Marketing seeks product differentiation and this can be provided by imaginative design.


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