Construction Business Logo Design & Its Importance

The Construction industry is one of the enormous industries in global trade. Especially in the New Zealand region, there are thousands of big and small Kiwi Construction Companies out here having their own distinct identity and logo. But, the reality is that only a few of them have a Construction Logo Design that is worth remembering, which made us come up with this relevant blog.

In the current era, as technology plays a significant role to influence the construction industry, it’s high time to evaluate and develop your own Construction Business.

While you evolve your business, assess that your present logo conveys the changes you’ve made in your business? Nevertheless, what phase you’re in, having an effective logo that stands out is crucial for the success of your Construction business.

Why do you Need a Construction Logo in New Zealand?

The construction industry is an emerging one at a massive rate, especially in the New Zealand region. Simultaneously, each extra player gives rise to the competition to a more extended format. It made the essentials for companies to develop a unique identity to get recognised in the market.

Therefore, before executing any promotion strategies for your company, you need to invest in a winning logo design that serves as your company’s identity. As we know, in the current time, the logo of a construction company represents the quality of services provided by the business. Customers also are very much noticeable at a company logo as a mark of integrity and trust.

So, to create a substantial logo design, you need to approach the experts like professional Logo Design Agencies in New Zealand who have the potentiality to develop an eye-catchy logo that makes your brand reach the next level.

Also Read: Maori Design and Its Importance in Branding NZ Business

Now let’s discuss some essential elements that Kiwis notice in a construction logo:

What Kiwis Expect in Construction Logo? 

1. Old Fashioned – Build Trust:

Especially in an industry like construction, the first and foremost element a business needs to develop is trust. Whether your company uses sharpen techniques or you’re inventing new concepts and are up to date, having a retro logo generates nostalgia for the “olden times” when things were developed to last forever. You can manifest the world that your brand keeps old-fashioned values like honesty, equity and hard work by creating a vintage type logo.

Source: 99designs.com/blog/creative-inspiration/construction-logos/

Source: 99designs.com/blog/creative-inspiration/construction-logos/

Source: fiverr.com/reynaldo_booger/design-vintage-classic-rustic-construction-company-logo

Source: 99designs.com/blog/creative-inspiration/construction-logos/

Source: 99designs.com/blog/creative-inspiration/construction-logos/

Source: 99designs.com/blog/creative-inspiration/construction-logos/

2. Modern – Follow Trends:

A modern construction logo conveys that your company follows the latest trends in your field and adapt the modern automation that gives better results to your clients. If your business has the potentiality to adapt latest trends, you can use such modern style logos. Therefore, if you’re a pioneer – then a modern logo is for you.

Source: behance.net/gallery/130901179/Maribo-Brand-Identity?

Source: behance.net/gallery/119399955/New-Zealand-Building-and-Construction-Company-Logo

Source: behance.net/gallery/130215555/LOGO-High-Hills-Constructions?

Source: nzsbd.com/business-a-h/building-construction/builders.html

Source: hative.com/creative-construction-logo-ideas/

Source: hative.com/creative-construction-logo-ideas/

3. Clear Depiction – Easy to Understand:

In a sector like construction, it’s always an excellent choice to be literal. Sometimes, the best logo design for your construction company is one that symbolises what you do or, in other words, make it clear and precise so that your audience will get the clarity quickly.

Your logo can be an enhanced scene showing all essential details about your company as a whole. Hyper-focused logos like these are distinct for organisations that are focused on one thing and do it fantastically.

Source: inspirationfeed.com/construction-logo-ideas/

Source: inspirationfeed.com/construction-logo-ideas/

Source: pinterest.com

Source: hative.com/creative-construction-logo-ideas/

Source: hative.com/creative-construction-logo-ideas/

Source: whconstruction.co.nz/

Source: inspirationfeed.com/construction-logo-ideas/

4. Fun – Show Your Personality:

While creating your logo, it’s not always mandatory to go with the usual trends; you can definitely input some funny elements which make your logo unique. You can even create a professional one, still, have fun with it and demonstrate that with your logo.

Offbeat, fun construction logos are primarily suitable for smaller companies and those that specialise in creative work. So, if you have a niche, you can definitely use such elements which make your company unique among competitors. (source)

Source: hative.com/creative-construction-logo-ideas/

Source: hative.com/creative-construction-logo-ideas/

Source: pinterest.com

Source: hative.com/creative-construction-logo-ideas/

Source: kbhomes.co.nz/

Source: inspirationfeed.com/construction-logo-ideas/

Top 5 Worst Mistakes in Construction Logo Design

Now let’s discuss the top 5 mistakes that are majorly observed in construction logo designs:

1. Use Colours Wisely:

A logo can be executed even without the implementation of colour. While colour is a crucial element, heading with colour gives a clear perception of the steadiness of your logo design.

While black and white logos are still effective in the current time, most construction companies go for colour logos as it is considered more catchy and attractive.

In this particular industry, shades like black, red, blue, brown and green are said to be the best colours. You can definitely get experiment with more colours too.

2. Font should not be small or unreadable:

When it comes to font or typography, you need to ensure that it is clean and straightforward. However, that doesn’t mean you need to look for a new typeface.

Remember, it needs to be something that is unique, ideal, communicates your brand message, and represents your brand’s visual language. So, choose typography that is well readable in all formats.

3. Image should not be dull:

The third and one of the essential factors in logo design, especially for a construction company, is the element of imagery. Having bad imagery can result in ruining the whole look of your logo. When choosing imagery, it is recommendable that you go for an image that is highly applicable to your business.

4. Always be Creative:

Creativity is the central element when it comes to any kind of logo design. To create a unique identity and make people fascinated by your logo, you need to develop an exquisite final design. Don’t think you need to work a lot to make your logo creative – simplicity is the key element that leads to creativity.

5. Hire Professionals:

We’ve discussed the top 4 mistakes that are usually visualised in the industry. Most of the mistakes were aroused due to the lack of knowledge and experience regarding the logo design. So, if you have no experience developing a professional logo, the best way is to approach a professional logo design agency to take care of it.

27 Construction Logo Ideas that will help you build a Better Brand

Now, I hope you might have an idea of what all elements need to be considered while looking at a construction logo design. The aspects of colours, fonts, imagery, etc., need to be taken with utmost observation and ensure it suits well with your purpose. Let’s have a look at some inspirational ideas of construction logo ideas:

Source: sydneylogos.com.au/construction-logo-design/

Source: nzparkour.co.nz/construction-design/

Source: inspirationfeed.com/construction-logo-ideas/

Source: hative.com/creative-construction-logo-ideas/

Source: calibregroup.com/nz/

Source: buildnz.com/visitor-information/2020-exhibitors/prefabnz-inc-2/

Source: houzz.com/professionals/home-builders/koru-construction-pfvwus-pf~1227411351

Source: silverfernconstruction.co.uk/construction-and-projects/

Source: 99designs.com/blog/creative-inspiration/construction-logos/

Source: hative.com/creative-construction-logo-ideas/

Source: silverferncontractors.com/

Source: facebook.com/Silverfernnetconstruction/

Source: hative.com/creative-construction-logo-ideas/

Source: hative.com/creative-construction-logo-ideas/

Source: hative.com/creative-construction-logo-ideas/

Source: behance.net/gallery/92109429/Phase-Construction-Branding?

Source: sedatech.com.au/

Source: pinterest.com/pin/403775922812830699/

Source: silverfernbuildingdesign.com/home/

Conclusion

No matter from which sector you belong, an effective logo showcase your customers and competitors that your organisation is the best and an industry heavyweight. Assuring for an OK logo leaves money on the table; therefore, creating a professionally designed logo is considered a long-term investment. Especially when it comes to the construction industry, it is crucial to build fame or reputation even from your initial stage; for that, you should have a catchy yet attractive logo.

If you desire to know more about creating effective branding, we, LogoDesignNewZealand, are here to lead you through a step-by-step process, from defining who you are as a brand to adorning your brand perfectly.

You can have a visit to our office in Auckland, New Zealand, to discuss your branding and logo designing with our expert team.