Maori logo design ideas

Filed under: design — Anush @ 12:55 pm

Maori logo design ideas

Maori culture is as ancient as the Polynesian folklore. Maoris came to New Zealand from Polynesian islands about 1000 years back. They gradually settled in North and South Islands with their tribal cultures and rich heritage.

Their culture is full of symbols with deep rooted belief in age old traditions and folklore. Most of the belief is based on ancient wisdom and common sense. Most symbols have a relation to ancestors or nature, plants , animals or human fertility.Many of these are used form logo design for company branding by NZ business companies.

Most symbols are abstract with a touch of creative vision. Silver fern or koru is often used symbol which can form repeated patterns. They are so special to New Zealand ethnicity that many NZ companies use silver fern or koru to highlight their Kiwi identity. Even business stationery, christmas decoration and banners are created highlighting maori symbolism.

Here are some interesting ways in which Koru or Silver fern has been used to create patterns. Red color is used often in Maori designs. The mythological of the origin of RED colour is as follows. There was much blood shed during the separation of Papa-tu-a-nuku (Earth) and Rangi-nui (Heaven) The blood of Rangi-nui is sometimes seen as a red glow in the sky. The Maori call it papakura and they look to it for signs and omens.

Fish Hooks are the source of food and life on the New Zealand islands surrounded by high seas.Fishing is main staple diet.Hence fish hooks in various designs,shapes made of stone,bone,shells or rocks are both ornamental and symbols of good fortune.

Human embryo is considered a sign of fortune and fertility.This is where the life starts.It is symbol of goodness and positive energy.Tiki is magic and power.Adzes and chisels made from greenstone were also prestige items and the shape of a greenstone adze lends itself to conversion into a tiki.The eyes of a tiki has special powers to bring good fortune,victory and new life.They have excellent mana and supernatural powers.

Fishes like hammerheads,sharks,sting rays or whales dominate the waters around New Zealand. These are powerful symbols of sea life.Maoris use them as symbols so that power and strength of these mighty creatures of the seas can be harnessed for good of humans.They are integrated into beautiful symbolic patterns.

Maori symbolism is unique and very creative.It goes back to those common sense down to earth basic wisdom which is being forgotten in this pace of modern civilization.Going back to nature and giving Mother Earth respect and love to save the environment and save the beauty of the world.Maori symbolism shows us the way to go back to our roots.

Creative Business Card Design Collection

Filed under: design — Anush @ 2:04 pm

Business cards are a formal introduction to any business.A business card has company’s name, company logo and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website details.
Early businesscards were just black text on white paper.There was nothing special about business card designs except the information printed.Gradually business cards evolved into creative exclusive branding signatures including striking visual design features.

There is a race to create very alluring and impressive business cards.Every company wants to add a touch of exclusive element in the design.Some companies use the colors of their branding to enhance the identity of their business cards.A raised print effect is given by application of a plastic powder, which adheres to the wet ink.The cards are then passed through a heating unit, which melts the plastic onto the card giving it embossed look.
A business card can also be coated with a UV glossy coat .The coat is applied just like another ink using an additional unit on a sheetfed press. UV coats can also be applied as a spot coating – meaning areas can be coated, and other areas can be left uncoated.This give a glossy finish to the business card.

Irrespective of the methods used, a creative business card can be designed using imagination and skills.There is no need for expensive processes just a simple unique idea can give a business card an exclusive twist which will make it memorable.

Logo Design New Zealand brings you some business cards which have a unique flavour make and make you sit up and take notice.