logo design tutorial
Logo design is most creative of all graphic designs. Besides the technical skills ,it’s the designer’s creative process which plays an important part in creating high impact eye catching logo design. We would like to detail you steps to create a beautiful attractive and professional logo which you can do yourself. Once you get the idea of the design process ,then you can use your imagination to take you where no designer has ever gone before.
I show my clients rough ideas. I have found that getting feedback on basic concepts is best for everyone involved. It allows me to remove out ideas that look good to me but don’t work for the client. Client knows the subject best, no matter how much research I do.
Development of design concepts can be seen on Logo design
I will take you through a design process for a logo for an IT company. The client wanted us to design a logo for his new company. It was a software sales and technical contractors company. The name of the company was THINK CMB. The client just told us just 2 things –1 He wants some human touch related to thinking action in graphic and the background should be blue.
We created a rough amalgamation of ideas highlighting the main thoughts of the logo theme. We thought of 3 concepts.
1.Bulb – related to ideas, brightness , brainstorm, enlightenment
2.Thoughts – abstract ideas for thinking
3.Brain – Human aspect for thoughts and ideas
Next we had to choose the most suitable concept.We discarded the bulb concept. As it was too inanimate.We tried to develop the brain concept further.The idea of human brain working seemed to hold rich possibilities for further development. Human brain and its working is basis of every human action and achievement.So we connected these ideas.
Now we transform the human clip art into more abstract form of human profile. Abstract form mean a few simple strokes can convey an idea in an effective way.WE create an appealing human profile with modern touch.
We had to fuse the idea of working of brain with the human profile.We decided to give the working of brain concept a more abstract form as well. Symbolic representation of gears helps to enhance the logo
The logo graphic now takes its basic shape as we assimilate the various ideas of human face, thinking process and brain. We remove the brain image as it looks too clinical. We retain the human face with working gears to highlight the thought process of human mind.
We integrate the text part of the logo to the graphic along with blue background. We also try 2 different fonts for the text. We also give two different formation of the logo. One logo has graphic embedded with the text and in the other, graphic and text are independent of each other.
One concept is chosen by the client. He is very happy with the embedded idea of the K of Think extending into the graphic of human mind working ideas.
But the client wants to see the final logo in different color combination so that he can make a wider choice.
The client makes his final selection. He make us subdue the blue color of the graphic slightly.
The client was very thrilled with his new logo. We worked with him seeking his view and opinions at every stage. Our flight of imagination co- ordinated with thought process of the client.
I hope our tutorial helped you to understand the concept and development of a logo design custom made in accordance with the marketing and promotional requirements of our client.