Guidelines for Registration of Logo with IPONZ
A trademark is a unique identification for a business branding which is commonly called a logo. The ® symbol is with the trade marks which have been registered with IPONZ – Intellectual Property of New Zealand. All start up business should create a creative unique customized logo for their company and trademark it as a distinctive reference identity.
Trademarks for branding have fonts, colors, shapes, graphics even music which give them corporate identity and this makes the trademark logos valuable properties for their companies. This helps companies build the uniqueness of their products identity as against competitors. The main idea is to create a distinctive and easy to remember corporate branding so that a favorable and loyal customer line is developed. Strong brand helps to maintain brand loyalty as it helps to retain customers with repeat business.
We provide you with answers to important queries related to intellectual property rights in New Zealand which are as follows: –
What is the value of a trade mark?
A registered trademark is symbol of trust and loyalty for the business as it created an identity for them in a competitive market.
Who registers them in New Zealand?
All trademarks are registered by IPONZ after ensuring they comply with all requirements of the Trade Marks Act 2002.
Is the logo text or font protected?
Registration of a trade mark protects the logo as a whole as it’s presented not of separate parts.
Restrictions to registration of trademarks
A trade mark cannot be registered if it shows dollar value of the product, similar to another trademark, confusing, offensive, generic, geographical, representative of her majesty or Royal family, flag, insignia, national emblem or license.
Trademarks must be unique
A trade mark must be unique and distinctive to the business or trade presented in an innovative manner. It should be identified as a personality projection of the business so that it is identified with its owner business and not confused with that of competitors.
Use of Common terms or words in trademarks
Trademarks cannot have common terms like apple for fruits or Onions for vegetables.
Marks that are, or appear to be, derivative of a Maori sign
Use of Maori symbolism will be forwarded to the Maori Trade Marks Advisory Committee. The Committee will advise IPONZ whether the mark is likely to be offensive to Maori.
Please note these are points are just guidelines for trademark registration with IPONZ. It does not have a legal permission or acknowledgement from IPONZ. For further information it is recommended to consult a patent lawyer or directly IPONZ.