Branding Collaboration between Chinese and New Zealand Business Companies
With Free Trade agreement between New Zealand and China, new venues have opened up for NZ and Chinese businesses to expand and promote their horizons of work and income. This is the best opportunity for business companies as they can benefit from New Zealand high quality products and mass production of China.
But the cultures of both the countries are widely diverse so much so that one is EAST and other is WEST. The language is the biggest hurdle in promoting business opportunities in both the countries. But where there is will there is always a way especially in view of immense growth opportunities. Apart from language, symbolism is a major means of communication.
Logo Design is a perfect way to communicate between two culturally diverse business companies using inspiring symbolism and imagery which reflects both the traditions and cultures.
Let us explore various themes which explore various concepts for logo designs popular and have a universal appeal in both the countries:-
Chinese Business Branding
China has an ancient culture which has been existing from prehistoric times. They have deep and meaningful traditions which have build a rich, admirable and unique civilization.
1. Red Color in China is a symbol for luck and wards away evil eye. Use of red color in logo design is highly popular as it portends good fortune for the company.
2. Dragon is a symbol of strength, intelligence and power in China. A logo with dragon graphics would enhance the branding of a Chinese company and also predict a bright and prosperous future for the business.
3. The Sun is the most dynamic emblem and source of Yang energy in Chinese mythology. It cleanses and empowers the complete earth. Sun has special significance in branding development of a business as this symbolism presents business with a powerful potent force.
4. Yin Yang Symbols stand for perfect balance in China. Chinese philosophy originates from the concept of Yin and Yang which means opposite forces interacting and creating balance in universe. Any business using Yin and Yang symbolism in its branding builds a mature and deeply beneficial disposition for its company.
5. Chinese Writing symbol is a creative style of communication as it is beautiful and practical. Use of calligraphy in logo design can influence the branding in a special way imparting it unique aesthetic quality which would appeal to Chinese clientele.
6. Chinese Flowers symbols are quite popular as they represent success, achievement and inception. With these thoughts, any branding can build an auspicious and fruitful company identity.
7. Panda is the most loved and renowned symbol of China. Apart from being cute as a teddy bear, panda represents higher knowledge, diplomacy and peace. A logo with a panda icon is sure to attract attention and inspire feelings of good will and cheer. Such symbolism can help immensely in brand promotion and marketing.
NZ Business Branding
New Zealand has a culture with Strong Maori traditions. But European influence has inspired a unique culture with cosmopolitan culture and thoughts.
1. Silver Fern represents the spirit of New Zealand. This unique NZ symbol is considered an honorable bestowal for the products and services of New Zealand which carry the icon with pride and prestige. Any brand which uses silver fern as an icon is a proud New Zealand product or service.
2. Koru: In Maori language Koru has 2 meanings – creation and changes in time. Both meanings are a symbol of celebrating life. Many NZ companies use Koru not just to establish their Kiwi identity but also to signify their branding identity for growth and innovation.
3. Kiwi Bird is on verge of extinction. Use of Kiwi imagery is more of a gesture to promote the rehabilitation of the bird to its natural habitat. Moreover its cute look endears itself and gives a feeling of love and affection to the brand. Kiwi graphics always evoke a cheerful happy feeling.
4. Sea and Yachts: Auckland is said to be the city of sails. The city has the largest number of Yachts in the world. Moreover NZ is an island country with most outdoor activities related to sea and water. Hence the motif of yachts and sea is often used by many NZ companies specially those dealing with marine product and services.
5. Dolphins and Whales are lovable creatures that have been protected by NZ government. Their graphics help to give the branding of a company a merry and cheerful feel.
6. Blue and Green Colors are most favorite colors of NZ people as they symbolize life, water and growth. Use of these colors in branding can give a vibrant personality to the business branding.
7. Sheep: New Zealand has more sheep than human population. This is quite a joke especially for Australians. But use of sheep imagery in logo designs for business relating to farming community, products or services or even for any other product totally unrelated is a popular motif.