BANNER DESIGN TIPS 1 :This is one of the most important things you have to get right when designing a banner, if the .gif or .jpg file is large it will take a few seconds to download and by then the visitor might have scrolled down the page, meaning he or she doesn't even get to see your banner. If people don't see your banner they definitely are not going to click on it. So make sure your file stays below 10K, 15K at the absolute most.
BANNER DESIGN TIPS 2 : This is one of the easiest ways to increase the CTR (click through rate) of a banner, on this all the experts agree. Using a call to action simply involves having the words 'click here' or some other words such as 'sign up now' or something similar. All ads online have a link and the purpose is to get people to click on the ad and visit the advertisers website, however with the world being so used to off-line advertising many people just see banners and think that's it, they don't realize that they are actually meant to click on it to find out more. That's way having click here or another call to action improves the effectiveness of a banner.
BANNER DESIGN TIPS 3 : Banners with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this. I say small because I don't want you to go overboard and fill a banner with lots of animation, this is a bad idea because, one it increases file size, and two it is generally annoying to people after a while especially when they are trying to read an article or tutorial.
BANNER DESIGN TIPS 4 : This one is kind of a given, but you should always include good ad copy in your banner, lots of fancy animation and pictures won't entice them to click, they look after grabing the attention of the visitors. It's the actual text that will get people wanting to check out your product. Try to emphasis the benefits, not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise, if you can use words that have be proven to attract people such as 'free','proven' and 'secret' do.
BANNER DESIGN TIPS 5 : Many of the very successful banner ads of late have incorporated some kind of fake elements in them. There are various fake element's banner designers can use, such as fake scroll bars, fake text links, fake selection boxes, fake text boxes, fake submit buttons to mention just a few. Banners with fake elements perform so well because people think there clicking on a link to go to another page on the current site (as in the fake text links) or they think they are click on a button, but in fact they are actually clicking on a banner with a picture of a button and text link.
BANNER DESIGN TIPS 6 : Targetting your banner is most important. Always, always place your banner on sites that cater for your target audience (ie - the people most likely to buy your product). There's no point putting a banner for a new golf club you sell on a site dedicated to software, visitors to the site simply are not going to be interested and you're just wasting your money.
BANNER DESIGN TIPS 7 : An animated banner will increase your banner ads effectiveness by 30-40%. The key in using animation in your banner is keeping it small. The reason that you don’t want big pictures or images that look like live video in your banners is the fact that the banner will load too slowly on people’s pages. The visitors just won't see it.
BANNER DESIGN TIPS 8 : Don’t think that just having a good looking banner will make people click through. The key to effective banner advertising is having a good headline. A good technique to use is to keep the same headline on your banner ad that you have on your entry page. Then when they click through the banner, they will come to see the same headline that sparked an interest in them in the first place.
BANNER DESIGN TIPS 9 : The best word to use in your banner headline is "FREE." This doesn’t mean that you just need to put the word "FREE" on your banner without any other text. Tell them exactly what they will be getting for FREE. Using the word "FREE" in virtually any headline will make your response rate increase dramatically.
BANNER DESIGN TIPS 10 : Adding visuals is like cooking with spices. Too few will lead to a bland banner, while too many will destroy the desired effect. If you want to add an eye-catching graphic, royalty free stock photography is an inexpensive option. There are several Web sites online that offer these images. Using a drawing or chart with a limited number of colors is an effective way to catch the eye while limiting the file size.