You need to limit the file size of your ad. As a general rule a 468 x 60 pixel banner should be 12 kilobytes or less. The easiest way to achieve this is to limit the number of colors you use and save your banner as an animated GIF file.
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Banner design New Zealand
Banner design tips : An animated banner will increase your banner ads effectiveness by 30-40%. The key in using animation in your banner is keeping it small. The reason that you don’t want big pictures or images that look like live video in your banners is the fact that the banner will load too slowly on people’s pages. The visitors just won't see it.
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