Clear communication in a banner design requires that you understand your message, what you are selling and the benefit that you are offering potential customers. You will often want your primary message to be the strongest visual element in your ad.
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Banner design tips : Targetting your banner is most important. Always, always place your banner on sites that cater for your target audience (ie - the people most likely to buy your product). There's no point putting a banner for a new golf club you sell on a site dedicated to software, visitors to the site simply are not going to be interested and you're just wasting your money.
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